With over 20 years in technology and B2B marketing, Kevin is accountable for the developing Cisco’s brand strategy, leading innovative marketing campaigns and developing corporate sponsorships. During his 15 years at Cisco, Kevin has also led marketing for Cisco Services as well as Cisco Digital business and Internet of Things marketing efforts.
During a career at Cisco spanning 15 years he has held roles in digital marketing, product management, product marketing and global marketing. Prior to Cisco, Kevin led the digital marketing team for Fujitsu Computer Products of America.
The New Endemics and the New Sports Experience: How Innovative Technologies Are Shaping the Way Sports are Played and Consumed
In recent years, innovation has opened the doors to a new wave of tech-based companies. We’ll examine how the “new endemics” are using their investment in sports and support for teams and leagues to create content, tell their brand stories, and shape the fan experience.