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Jennifer Ferron

CMO
Kraft Sports + Entertainment

Jennifer Ferron is the CMO for Kraft Sports & Entertainment. Owned by the Kraft Family, KSE owns and operates the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium and Patriot Place in Foxborough, MA.

In her 21st season with the organization, Jen is ultimately charged with overseeing Customer Marketing, Fan Acquisition, Engagement, Retention, Digital Media, Web Services, Retail, Content, Media & Community Relations, Sponsor Fulfillment, Advertising, Promotions, Creative Services, Special Events and the Patriots Hall of Fame.

In addition, she has played a key role in special projects and new business initiatives including fan experience and amenity upgrades at Gillette Stadium; Advance Team Planning for eight of the Patriots Super Bowl appearances; Fan Development for Patriots Training Camp at Gillette Stadium; Media Planning for the FIFA Women’s World Cup and CONCACAF Gold Cup; Strategic Marketing and Publicity campaigns during the construction of Gillette Stadium, Marketing/Promotional planning for Patriot Place and the production and execution of several NFL season Kickoff games hosted at Gillette Stadium. 

Most recently Jen has helped launch and introduced KSE’s newest property, the Boston Uprising, into the Boston market. From the team name and logo creation to content development and fan engagement, the last year has been an exciting time as KSE has adopted esports into their sports profile as one of 12 teams in the Activision Blizzard owned Overwatch League.

Prior to joining Kraft Sports & Entertainment, Jen worked as an Account Executive at Arnold Public Relations.

Jen holds a Bachelor of Arts Degree in Communications from Boston College and resides in Holliston, MA with her husband and their two children. 

Wednesday, October 31

FEATURED INTERVIEW: An Evolving Partnership - Esports Case Study: P&G/Gillette and Kraft Sports + Entertainment

P&G/Gillette and Kraft Sports + Entertainment have continuously evolved their partnership to allow for shifting demographics and consumer passions. Jennifer Ferron will examine how the addition of esports to their partnership has helped to engage new audiences, generate content and drive business results for both parties.

Jennifer Ferron, CMO, Kraft Sports + Entertainment
Jeff Meeson, Senior Vice President, Insights and Strategy, Octagon
Moderator: Ben Fischer, Staff Writer, Sports Business Journal