Jamie Shea | Senior Director of Digital Sportsbook Operations at DraftKings
Jamie Shea joins DraftKings as the company’s Senior Director of Digital Sportsbook Operations and will be based out of its Hoboken (NJ) office. Shea most recently worked for International Game Technology where she led North American sports betting growth strategy and partnered with operators to develop and ensure industry best practices.
Shea previously held leadership positions in sports betting and gaming with several of America’s largest casino operators including Caesar’s Entertainment, The Hard Rock Casino and The Venetian.
You Can Bet on It: How Legalized Sports Betting Will Change Sports Marketing
While it’s no surprise that legalized sports betting in the U.S. will have an unprecedented impact on the industry, we’ll discuss the sports business impact across the marketing landscape from sponsorship activation and fan engagement to brand storytelling.