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Christian Voigt

Vice President, Marketing Development
IOC

Bio: Christian Maximilian Voigt
Christian Voigt is the Vice President of Marketing Development at the IOC Television & Marketing Services (“IOC TMS”). IOC TMS is the commercial arm of the IOC and responsible for the global broadcast and marketing activities of the Olympic Movement. Christian oversees the strategic commercial development, management and implementation of the IOC’s worldwide marketing program, in particular the TOP sponsorship program.
With over 12 years of experience in global leadership roles for the world renowned sports brand PUMA and the agency CMV Sports & Entertainment that he founded, Christian has undertaken various roles in the sports industry. His professional expertise across sports marketing/licensing, sponsorship and business development allowed him to manage the overall global spend of demand creation/sports marketing budgets, to develop commercial business in five sports and to negotiate 300+ marketing partnerships and endorsements, helping in particular to connect the PUMA brand to millions of fans and consumers worldwide.
An avid athlete in multiple sports, he excelled in Frisbee Distance where his throws of 230+ Meters/750+ Feet led to three World Championships and three World Records.
Christian, a dual German-American citizen, has degrees from Chicago-Kent College of Law (Master; Focus: IP and Sports Law) and Ludwig-Maximilians University in Munich (Juris Doctor) and has been licensed as Attorney-at-Law in both Germany and the U.S. (New York State). He is multi-lingual and lives in Geneva with his wife, Kerstin.

Tuesday, October 30

Coming To (North) America: How Will Global Events Drive Sports Marketing?

With North America as the host of the 2028 Olympics and the 2026 FIFA World Cup, sports marketers are already exploring the opportunities. In this session, panelists will examine the commercial landscape, sponsorship investment, infrastructure and brand competition.

Ricardo Fort, Vice President, Global Sports and Entertainment Partnerships, The Coca-Cola Company
John Kristick, Executive Director, United Bid; President, Premier Partnerships
John Shea, President, Marketing and Events, Octagon
Christian Voigt, Vice President, Marketing Development, IOC
Moderator: Ben Fischer, Staff Writer, Sports Business Journal