In her current role as Vice President of Corporate Partnerships, Baldwin is responsible for co-leading the Marketing Partnership team and overseeing key partner account teams including Morgan Stanley, Citi, Rolex, United Airlines and others. She is also spearheading new priority partner initiatives at the TOUR focused on Diversity & Inclusion as well as a B2B program.
Prior to joining the PGA TOUR in 2017, Baldwin was a corporate consulting executive at CAA Sports, working with major brands on their strategy and activation plans in sports and entertainment. During that time, she worked on the Waste Management account and the Waste Management Phoenix Open as well as Synchrony Financial and their sponsorship launch in music and film festivals (KAABOO and Bentonville Film Festival) as well as their national series and title sponsorship programs with the Rock n’ Roll Marathon Series focusing on active lifestyle.
Her career began in 1992 as an intern at IMG, where she went on to represent a slate of golfers that included Suzann Pettersen, Karrie Webb, Brad Faxon and Carlos Franco. After 10 years at IMG, Baldwin joined Fenway Sports Management, where she worked with golf consulting clients and drove sales efforts around select golf properties, including the Deutsche Bank Championship, which is now the Dell Technologies Championship.
Baldwin received her undergraduate degree in Political Science from Bates College. She resides in Ponte Vedra Beach, FL with her husband Eric and two children, Olivia and Max.
Crystal Ball 2028: The Evolving Commercial Model
As the traditional sponsorship model continues to evolve, our panelists will discuss emerging categories, new partnership opportunities, the changing world of rights fees and how brands can monetize against social and digital engagement.