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Scott Jablonski

General Manager, NFL, NBA & NHL, StubHub

Scott Jablonski is the General Manager of NFL, NBA and NHL for StubHub, leading a team focused on the overall strategy, partnerships, marketing, supply and event operations in North America.

Scott joins StubHub with more than 20 years of experience in business strategy and analytics. His work includes corporate/product strategy, financial planning, pricing and yield management and statistical analysis. Most recently, Scott led a consulting practice working with both large corporate entities and startups to inform business operations and strategy.

Prior to that, Scott held significant leadership roles with both the NHL and NBA. He was the VP of Club Business & Analytics for the NHL, where he managed a team that developed ticketing and sponsorship strategies for NHL club owners and executives. His team provided consultative efforts for its multibillion dollar annual ticketing business for more than 26 million seats annually, including pricing, sales and marketing. Also in his role, he analyzed and provided financial reporting to League and club personnel, and supported negotiations between the NHL and Players Association, which resulted in the NHL’s revenue sharing model.

At the NBA, Scott was the Senior Manager of Team Marketing and Business Operations (TMBO), working with 60 franchises across several business units, including the optimization of systems/processes. Scott also led the financial analysis moving the Seattle franchise to Oklahoma City.

Scott earned an MBA from the Harvard Business School and both a bachelor’s and master’s from Rensselaer Polytechnic Institute.

He is based at the company’s San Francisco headquarters.

Tuesday, June 19

An Inside Look at the NFL’s Ticketing Framework

The NFL’s ticketing landscape is changing. The league signed a pair of five-year, large-scale ticketing deals with Ticketmaster and StubHub. During this session, panelists will discuss how the deals were structured, how they’re working together and what this new open ticketing policy will mean to NFL fans.

Robert Gallo, Vice President, Club Business Development, NFL
Scott Jablonski, General Manager, NFL, NBA & NHL, StubHub
Brendan Lynch, General Manager NFL, Ticketmaster
Moderator: Eric Fisher, Staff Writer, Sports Business Journal / Daily