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Past Events
Tuesday, June 19

TICKETING SYMPOSIUM AGENDA

Registration and Exhibits Open - Continental Breakfast

Team Executives Weigh in on the Topics and Trends that are Reshaping Ticketing

No area of sports business has experienced more disruption than ticketing. These panelists will drill down into the issues that are top-of-mind for ticketing executives. They will share insights on platform usage, managing secondary markets, data influenced decisions, sales staff management, pricing and inventory control, tracking ticketing trends, plus more!

An Inside Look at the NFL’s Ticketing Framework

The NFL’s ticketing landscape is changing. The league signed a pair of five-year, large-scale ticketing deals with Ticketmaster and StubHub. During this session, panelists will discuss how the deals were structured, how they’re working together and what this new open ticketing policy will mean to NFL fans.

Networking Break

Developing Next-Gen Sales Executives: Leadership, Culture and Training

FEATURED PRESENTATION: Sales veteran Chad Estis has created some of the most successful sales programs in the sports and entertainment business. He and his team continue to grow and strengthen all aspects of their business, while setting the bar for revenue generation. During his featured presentation, you’ll learn how he develops, trains and motivates his sales team to become the next generation of successful sales executives.

Analytics: Getting to Know Your Fans Down to the Smallest Details

We all know data is king and can be a gold mine if managed correctly. Each day we’re learning more and more about the fans that enter sports and entertainment venues, but, in many ways, we’re only scratching the surface. What is the best method to obtain valuable data; how do you filter through the information; how are you using customized campaigns to target specific fan sub-sets; and what are the most optimal revenue opportunities. Participants will share their thoughts on these and other questions.

Lunch

hosted by

Revenue Management: Strategies for 2018 and Beyond

FEATURED PRESENTATION Jennifer Swallow of Marriott International will share key insights into Marriott’s efforts to maximize revenue and how they approach each arm of revenue management – channel, yield and inventory.

Little Caesars: Corporate Culture, Customer Satisfaction, Sports Sponsorships and More!

FEATURED INTERVIEW

Networking Break

The Rapidly Changing Secondary Market: Integration and Consolidation

With the changes in the secondary market, the ticketing industry continues to stand as one of the most actively changing segments of the entire sports business. Brokers are working more closely with teams to create efficiencies and a more streamlined process. During this session, you’ll hear panelists discuss how they’re working with partners to integrate systems, share data, control prices and ultimately improve the bottom line while enhancing the fan experience.

The Changing Premium Market: Creating Interactive Spaces That Enhance the Game Day Experience

Millennials are looking for a social and engaging environment to watch a live game. To capitalize on this trend, venues are looking to create fan-friendly communal spaces that include unique vantage points near the action, themed social spaces, premium tailgating experiences and high-end areas. Hear how these individuals are reinventing the game-day experience and increasing engagement by providing interactive areas.

Cocktail Reception

Depart Westin Book Cadillac for Ford Field

Buses will load at the Michigan Avenue hotel entrance next to 24Grille.

Transportation provided by

"An Evening at Ford Field"

Arrive at Ford Field.

hosted by

Tour of Ford Field Stadium

hosted by

Reception at Ford Field

hosted by

Buses Depart Ford Field

Return to Westin Book Cadillac Detroit

Wednesday, June 20

SPORTS FACILITIES & FRANCHISES AGENDA

Registration & Exhibits Open

Continental Breakfast hosted by

Eyes Wide Open: What’s Keeping Team Presidents and C-Level Executives Up at Night?

This kickoff roundtable discussion sets the tone for the day, as these executives discuss the biggest issues they face in running their businesses and the trends they are monitoring. As today’s franchise heads manage multiple areas of business, you’ll hear how they monitor the day-to-day operations while keeping an eye on the future.

A Distinguished Career That’s in Full Swing! Tellem Weighs In on Business Strategies and Connecting with the Community

FEATURED INTERVIEW

Networking Break

hosted by

You’ve Heard the Buzz, Now Get the Details: The New F&B Model at Mercedes-Benz Stadium

Many said it couldn’t be done, but the new fan-friendly prices at Mercedes-Benz Stadium are setting a new standard in F&B. During this case study, hear how the AMB Group built Mercedes-Benz Stadium with the fan in mind and how offering deeply reduced menu items has resulted in higher ROI and increased fan satisfaction.

An Inside Look at the Milwaukee Bucks’ new Wisconsin Entertainment and Sports Center

The Wisconsin Entertainment and Sports Center is becoming the new entertainment hub in Milwaukee and renewing a sense of community. The sports center will drive growth in the new district and serve as the catalyst for driving development in the region. Learn how they merged progressive thinking and cultural heritage in the design to create a world-class fan experience and how this mixed-used development is creating a new lifestyle in Milwaukee.

Managing a Collection of Team Franchises and Corporations in an Ever-Changing Business Landscape

FEATURED INTERVIEW

Lunch

Strengthening Security in and Around the Venue

Keeping fans safe within and around a venue is paramount for any organization and the task continues to be increasing difficult. This roundtable discussion will explore how organizations can share critical information, what can be done to better secure the perimeter, how technology can help to secure a building, and what can be done moving forward to increase fan safety.

StubHub Center: Innovations in Connectivity

Offering fans fast, efficient and seamless connectivity during a game or event is no longer a nice to have; it’s a need to have. During this session, panelists will share how they have partnered to provide improved fan experiences, interactive mobile capabilities, real-time video streaming, and location-based services, all delivered with state-of-the-art connectivity from start to finish. You’ll see how connectivity can be a fan experience game-changer.

Networking Break

How Can Venues and Their Partners Use Analytics to Provide a Better Fan Experience?

During this session, we will hear panelists discuss how venues and their partners work together to gather, analyze and share information. They’ll explain how this data is used to target fans and create programs that enhance the fan experience all while increasing ROI.

A Behind the Scenes Look: Bringing Business Back to Downtown Detroit

PRESENTATION Detroit’s momentum is undeniable and Bedrock is at the forefront of real estate development in the city. From LinkedIn to Under Armour national brands are landing in Detroit and we’re just getting started. Dan Mullen, Bedrock’s President and Chief Marketing Officer, will give you a behind the scenes look at bringing business back downtown including opening the world’s first Shinola Hotel.

Cocktail Reception

hosted by

Cocktail Reception Concludes

Nightcap Reception

hosted by

Nightcap Reception Concludes

Thursday, June 21

Grab and Go Breakfast

Meet us by the Michigan Avenue Entrance next to 24Grille

Depart the Westin Book Cadillac for Little Caesars Arena

Transportation provided by

Arrive at Little Caesars Arena

hosted by

Tour of Little Caesars Arena

sponsored by

Luncheon

hosted by

Buses Depart Little Caesars Arena

Guests return to Westin Book Cadillac Detroit

Conference Concludes

Sponsors