Mike Banville, CEO, SSB
Mike Banville is a senior executive with more than 22 years of leadership expertise in P&L management, M&A, sales and marketing management, product management, and strategic planning. Mike has deep knowledge of B2B data management and analytics software and services business models. He has significant global experience, in particular in Western Europe and the key Asian markets of China, India, Japan, South Korea, and Taiwan.
Mike previously held the commercial leadership position for the IHS Technology information and analytics division 2013-2016, a role which includes setting strategic direction, managing division financial performance, and oversight of all commercial activities. Over an 18 month period he led the scaling of the business from $73m to $152m through three acquisitions and moved the business from negative YoY revenue growth to positive over twelve months, with a significant acceleration of organic growth in recurring revenue part of the business. Mike was also previously Vice President Global Sales Strategies, working closely with the SVP Global Sales to support key IHS initiatives. He managed teams providing operational support to the global sales organization in the areas of marketing, sales strategies and analytics, acquisition due diligence and integration, strategic account program, forecasting/SFA, and channel partners. He also managed the sales due diligence and integration planning of over 30 acquisitions while in this role.
Mr. Banville holds a BA in Economics from Boston College and an MBA from Babson College.
Analytics: Getting to Know Your Fans Down to the Smallest Details
We all know data is king and can be a gold mine if managed correctly. Each day we’re learning more and more about the fans that enter sports and entertainment venues, but, in many ways, we’re only scratching the surface. What is the best method to obtain valuable data; how do you filter through the information; how are you using customized campaigns to target specific fan sub-sets; and what are the most optimal revenue opportunities. Participants will share their thoughts on these and other questions.