Chief Operating Officer, Philadelphia 76ers
In her position as Chief Operating Officer, Lara Price oversees the Philadelphia 76ers Business Operations, Corporate and Team Communications and Public Relations and renowned Community Engagement arms for one of the National Basketball Association’s most storied franchises. With 20-plus years of NBA experience, Price acts as the team’s primary intermediary with the league office and is the key liaison between the 76ers business and basketball arms of the organization.
Price played a critical role in the development of the Philadelphia 76ers Training Complex located in Camden, New Jersey. The 150,000-square-foot facility is home to the 76ers basketball and business operations, and the largest and most technically advanced training facility in professional sports. In her position, Price serves as an ambassador between the 76ers organization and the cities of Philadelphia and Camden.
Price is responsible for principal communication between the 76ers organization and the team’s managing partners and ownership group. With the recent formation of Harris Blitzer Sports & Entertainment, Price will lead and support operations and communications between the venture’s sports and entertainment properties, including the New Jersey Devils (NHL) and Prudential Center, a top-five ranked performance venue in the U.S, located in Newark, New Jersey. Among her responsibilities, Price additionally oversees the operation of the Delaware 87ers, the 76ers NBA G League affiliate.
In 1998, Price became one of the first female Vice Presidents in the NBA. She is a 2015 honoree of the revered Women in Sports & Events (WISE) Woman of the Year Award, which recognizes female leaders who have made a significant impact in the business of sports. She currently serves as the Sixers Youth Foundation President and is an active board member of the Police Athletic League, which she also retains a seat on the Education and Finance Committees. She has board positions on the Board of Trustees for the Camden Health and Athletic Association, the Philadelphia Sports Advisory Board, the Wilt Chamberlain Foundations Board, and is a Member of the Leadership Council for KIPP Philadelphia Charter Schools.
Price joined the 76ers in 1996 as Director of Marketing after serving as Manager of Team Services for the NBA. She also served as Director of Team Services for the Continental Basketball Association.
A native of Boulder, Colorado, Price is a graduate of Colorado State University where she was a member of the women’s basketball team. Price resides in suburban Philadelphia.
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