General Manager NFL, Ticketmaster
Brendan leads Ticketmaster’s NFL program, launching the first league-wide open digital ticketing system. Previously, Brendan led Ticketmaster’s Resale Revenue and Category Leadership teams. In this capacity, Brendan helped build our dynamic resale fee management capability and launched our first category teams focused on growing individual resale businesses.
Prior to joining Ticketmaster, Brendan worked at Beam Suntory where he held several roles including leading North America Strategy and several spirits categories. Earlier in his career, Brendan was a consultant at McKinsey & Company in the US and Asia focused on consumer industries.
An Inside Look at the NFL’s Ticketing Framework
The NFL’s ticketing landscape is changing. The league signed a pair of five-year, large-scale ticketing deals with Ticketmaster and StubHub. During this session, panelists will discuss how the deals were structured, how they’re working together and what this new open ticketing policy will mean to NFL fans.