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Bill Hawker

Vice President, Corporate Partnerships, Detroit Lions

Bill Hawker enters his 3rd season with the Detroit Lions as Vice President of Corporate Partnerships and 20th in the NFL.  In his current role, he oversees corporate sales and partnership activation & service.  He is responsible for new business planning/sales, retention/growth of existing corporate partners, department revenue and strategy.  In 2017, the Lions Corporate Partnerships Team was in the Top 10 of all NFL teams for % YOY growth and actual $ YOY growth.

Prior to joining the Lions, Bill served as the Manager of Corporate Partnerships for the Green Bay Packers.  During his time in Green Bay, he guided the sales team in selling three new gate naming partnerships with Bellin Health, Shopko and American Family Insurance and renewing five existing gate sponsors.  Before joining the Packers, he spent seven years with the Chicago Bears as Corporate Sales Manager.

A native of Bourbonnais, IL and graduate of Northern Michigan University in Marquette, MI.  He resides in Northville, MI with his wife Sara and their two children, son Nick (11) and daughter Hannah (19) who attends the University of Alabama and is studying Sports Marketing.

Tuesday, June 19

An Inside Look at the $100M Ford Field Renovation and How Each Department Contributed to Its Success

You’ll hear from these executives:

Todd Argust, Vice President, Stadium Operations, Detroit Lions
Bill Hawker, Vice President, Corporate Partnerships, Detroit Lions
Kelly Kozole, Senior Vice President, Business Development, Detroit Lions
Jim Renne, Sports Principal, Rossetti
Moderator: Abraham Madkour, Executive Editor, Sports Business Journal / Daily