Group Created with Sketch.
Past Events
Back to Speaker Faculty

Moderator: Terry Lefton

Editor-at-Large, SBJ / SBD

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining SportsBusiness Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports Sponsorship; Sports marketing/advertising.

Tuesday, June 05

Disrupting the Traditional Sports Sponsorship and Activation Model

For a sponsorship to resonate with consumers it needs to feel authentic. Execs will discuss disrupting the traditional ways of doing business and creating a fan-focused standard for sponsorship activation. You’ll hear from:

Tom Fox, President, San Jose Earthquakes
Jason Pearl, Senior Vice President, Partnerships and Business Development , San Francisco Giants
Ari Segal, President & COO, Immortals
Andy Steen, Head, Strategic Marketing, Avaya
Shizuka Suzuki, Assistant Vice President, Corporate Sponsorships, AT&T
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD

BRAND SHOWCASE: Anheuser-Busch InBev

The Perfect Sports Sponsorship: ABI’s New Model. In this address you will hear from Anheuser-Busch InBev’s Vice President of Consumer Connections Joao Chueiri: • About why he believes the sponsorship model is broken, and how he’s revamping Anheuser-Busch’s InBev approach to sponsorships • The launch of the company’s in-house content factory, Bud Studios, with a new sponsorship structure in place

Joao Chueiri, Vice President, Consumer Connections, Anheuser-Busch InBev
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD
Wednesday, June 06

Big Data and Analytics: Shifting the Sports Sponsorship and Activation Value Proposition

Data — and the ability to analyze it — has shifted the sports sponsorship value proposition from reach and exposure to communicating one-on-one with sports fans. Execs will discuss the impact of data-based decision making on everything from negotiating sponsorship deals to activation plans and ROI. You’ll hear from:

Michael Goldstein, Vice President, Global Marketing and Sponsorships, Mastercard
Sandra Lopez, Vice President, Intel Sports
Shawn Quill, Executive Director, Sports Marketing and Sponsorships, KPMG
Justin Toman, Senior Director, Sports Marketing, Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD

Inside: #TheDebut Fueled by Gatorade

A First-of-its-Kind Live Stream Broadcast on Twitter. Gatorade, Twitter and Intersport teamed up to produce #TheDebut – a livestream of eight high school basketball games highlighting great matchups that include some of the top players in the country. This session will address the holistic approach to modern-day media consumption by brings fans’ appetite for video together with their desire to remain connected in real-time. You’ll hear from:

Andrew Barge, Head of Sports Broadcast Partnerships, US, Twitter
Jason Bernstein, Vice President, Content Strategy and Distribution, Intersport
Michael Smith, Head, Gatorade Digital Strategy , Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD