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Past Events

2018 Intersport Brand Engagement & Content Summit

June 5 - 6, 2018
Hotel Nikko San Francisco
San Francisco, CA

Fan Engagement - Brand Activations - And More!

If you find you are asking yourself — How do I keep sports fans engaged with my brand? What brand activations inspire consumers to act? — then you’ll want to attend the 7th Annual SportsBusiness Journal-Intersport Brand Engagement & Content Summit on June 5th and 6th at the Hotel Nikko in San Francisco.

This year’s program will take an in-depth look at sponsorship activation and how brand-side marketers are creating authentic content to engage consumers and enhance the fan experience. By attending the Summit you’ll discover ways to:

  –Create authentic, immersive and interactive brand experiences that engage fan passion
  –Leverage the innovative platforms that are essential for brands to connect with fans
  –Generate compelling branded content to enhance the fan experience

As you can see from our program agenda, over the course of two days, we have an A-list of industry executives speaking at the Summit. Here are some of the program highlights:

  –Opening keynote address from Intel CMO Steve Fund
  –Keynote address from Stanford University’s Dr. Jennifer Aaker on storytelling and athlete-driven
     content
  –Perspectives from 16 brand-side marketers, including Anheuser-Busch InBev, Avaya,
     Gatorade, Heineken, IBM, Intel, JPMorgan Chase, KPMG, Levi’s, Mastercard, National
     Geographic, PepsiCo, Red Bull, UCHealth, U.S. Bank and Visa
  –Sessions looking at branded content campaigns from NIKE and Gatorade
  –An in-depth look at esports sponsorship activation and original content

In addition to the thought-provoking content built into the agenda, you’ll note we have also included ample networking time and social gatherings to afford you the opportunity to mingle with your industry peers. We’ll head to AT&T Park Tuesday, June 5th, for an “Evening at the Ballpark” where the San Francisco Giants will take on the Arizona Diamondbacks.

So, it is with great pleasure we invite you to join us at the SportsBusiness Journal-Intersport Brand Engagement & Content Summit. We look forward to seeing you in San Francisco!

Featured Speakers

Conference Overview

Corporate marketers know that to keep sports fans engaged with their sponsorships, it's imperative to create authentic, immersive and interactive experiences with their brand.

This year’s program will take an in-depth look at sponsorship activation and how brand-side marketers are creating authentic content to engage consumers and enhance the fan experience.

Who should attend?
Brand-side marketers, including vice presidents and directors of marketing, sponsorship activation, event marketing, experiential marketing, and content/digital media; media executives; team and league/ NGB executives; agency executives; fan engagement technology and service providers, as well as stakeholders in the esports space.

In addition to the conference content, attendees will have ample opportunity to network with industry peers.



 

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2018 Intersport Brand Engagement & Content Summit #SBJEngage

HIGHLIGHTS FROM THE 2017 SUMMIT

The Intersport Brand Engagement & Content Summit will look at the ways to engage fan passion through meaningful brand experiences. This year’s program will take an in-depth look at how corporate sponsors are creating authentic content to engage consumers and enhance the fan experience.

Scenes from the Summit:

Contact Information

For PROGRAM information, including ATTENDANCE, contact Lorianne Lamonica at 704-973-1523

For information on SPEAKING opportunities, contact Donna Johnson at 704-973-1421

For information on SPONSORSHIP opportunities, contact the following: 
           East Coast and Atlantic Seaboard office HQ contact, Allison Brush: 212-500-0710
           Midwest, West Coast and Florida office HQ contact, Natalie Sharp: 212-500-0720

Sponsors