Forty Yards Of Gold, Co-Founder Ordered To Show Assets As NFLers Try To Collect Damages

The failed sprinting competition Forty Yards of Gold and its co-founder have been ordered to show their assets to a Florida court in preparation of paying damages to two former NFL players. On Thursday, Miami-Dade County Judge Veronica Diaz rejected Forty Yards of Gold and co-founder Alijah Bradley’s last-ditch effort to reverse a judgment won in August by lawyers for Washington Football Team WR Jeff Badet and former Raiders WR Jacoby Ford for $25,000 and $100,000 plus interest, respectively.

The suits stem from the June 2019 competition at the BB&T Center in Sunrise, Fla. Organizers promised a high-profile tournament to crown pro football’s fastest 40-yard dash with a $2M prize purse, promising the winner $1M and all participants $25K as soon as they showed up. But players never received that money -- only worthless checks -- and it quickly became clear that other vendors were not being paid either.

While it’s unclear what assets the sprinting competition has to pay the judgment, Bradley, a private practice dentist, is also personally liable for the Ford judgment, according to court records. Ford and Badet did not sue Bradley’s business partner Charles Stewart or their reported investor Farzin Morena.

“Our law firm has already initiated the collection process, as permitted under Florida law, to collect on behalf of Jacoby Ford and Jeff Badet,” said Robert Johnson, an associate at the Florida law firm Pike & Lustig who represented the duo. That includes detailed financial discovery for both the business and Bradley. “The next step is discovering the defendants' full financial picture, as allowed under Florida law,” said Will Sarubbi, Badet’s agent, a partner at Senior Justice Law Firm. 

Forty Yards of Gold drew less than 3,000 fans to BB&T Center, and was available for $40 on PPV, but purchase statistics were never published.