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Broncs, Bulls and Wrangler: Real. Comfortable. Partners.

Dating to 1948, the denim brand’s sponsor relationship with rodeo, and now the PBR, is the longest tenured in sports

getty images When you find a pair of jeans that fit perfectly, why would you look anywhere else? In 1947, the Blue Bell Overall Co. in North Carolina released the Wrangler 13MWZ jeans designed by Bernard “Rodeo Ben” Lichtenstein, a Philadelphia-based Polish immigrant who had b...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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