“Investing in female athletes is just good business.”
“Women’s sports are no charity case.”
“Gender equity and equality — it’s just smart business.”
Each of these statements reflects the thinking, and actions, of the individuals recognized as part of our Power Players: Women’s Sports. Though their responsibilities and involvement differ greatly, each has distinguished themselves as an advocate, evangelist or proponent of women’s sports. As the business of women’s sports grows significantly, we’re seeing more and more leaders shaping the path forward. We recognize their efforts.
Content produced by Erik Bacharach, David Broughton, Betty Gomes, Thomas Leary, Bret McCormick, Liz Mullen, John Ourand, Alex Silverman, Chris Smith and Michael Smith.
Agencies & Advocates
WME
Women’s Sports Foundation
Sports Innovation Lab
Octagon
Wasserman
Champion Women
Athletes
Allyson Felix
Hilary Knight
U.S. women’s national soccer team
Serena Williams
Media
Disney Networks and ESPN
Just Women’s Sports
Colleges
Ohio University
University of South Carolina
Properties
Angel City FC
Kansas City Current
Washington Spirit
Athletes Unlimited
Las Vegas Aces
New York Liberty
Paretta Autosport
Premier Hockey Federation
Women’s National Basketball Association
Ladies Professional Golf Association
National Women’s Soccer League
U.S. Soccer Federation
Women’s Tennis Association
Sponsors
Anheuser-Busch
Athleta
Deloitte
Dick’s Sporting Goods
Google
Mastercard
Nike
PepsiCo
Players Associations
National Women’s Soccer League Players Association
Women’s National Basketball Players Association
Also in this section:
■ Wasserman’s influence in women’s sports
■ The divergent paths for women’s hockey
■ Women’s soccer sees growth on many levels
