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Marketing and Sponsorship

Larger patch on NBA practice jerseys will give teams new revenue stream

Bigger is better for the NBA, as the league that pioneered jersey ads is now allowing its teams to sell an additional ad patch on practice jerseys that’s more than nine times the size of what’s been allowed. The 12-by-5-inch jersey ad patch sales effort goes into effect immediately...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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