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Volume 23 No. 8
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Brand awareness offers mixed results for official NFL sponsors

Only Nationwide, Gatorade see improved fan recognition for 2019 season.
The 14th annual NFL Sponsor Breakthrough survey conducted by MarketCast won’t exactly make for easy reading for some of the league’s official sponsors. Two of the 10 official NFL sponsors saw a recognition increase year-over-year — Nationwide, up a point, and Gatorade,...

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