getty images / photo illustration by liz spangler
If you are 50 years old, you were among the first to grow up with dozens of cable channels. If you are 40, you came of age alongside the internet. If you are 30, you saw the emergence of the cellphone. If you are 20, your cellphone has always been a smartphone. If you are 10, you’ll soon use that smartphone to stream your favorite influencers.
Technology evolves quickly. It changes how we consume sports, and even who consumes sports — in stadiums and arenas, at home and in our palms.
The only thing constant is change.
In the pages that follow, we introduce a quarterly feature that will examine some of the changes expected to affect the sports business over the next 20 years. In Future Forward, we’ll look at technology, but also demography. At preferences and aversions. At influences and ideas. We’ll ask not only how, but who and why.
The series begins as all things do in the sports business, with the fans, and three D’s that bear particular watching — demographics, delivery and demand.
By Bret McCormick
By Eric Prisbell
By Bill King
First Look podcast, with Future Forward content at the 17:23 mark:
