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Volume 22 No. 40
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Fueling interest on their terms

Millennial and Generation Z sports fans are creating their own game-day experiences and showing loyalty to teams and leagues that support and simplify that process.
Photo: getty images / photo illustration by liz spangler Photo: getty images / photo illustration by liz spangler Photo: getty images / photo illustration by liz spangler Scan the stands behind the goal at Mercedes-Benz Stadium during an Atlanta United game and you will find th...

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