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Volume 23 No. 13
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Future Forward: Fans

Photo: getty images / photo illustration by liz spangler
Photo: getty images / photo illustration by liz spangler
Photo: getty images / photo illustration by liz spangler

If you are 50 years old, you were among the first to grow up with dozens of cable channels. If you are 40, you came of age alongside the internet. If you are 30, you saw the emergence of the cellphone. If you are 20, your cellphone has always been a smartphone. If you are 10, you’ll soon use that smartphone to stream your favorite influencers.

Technology evolves quickly. It changes how we consume sports, and even who consumes sports — in stadiums and arenas, at home and in our palms.

The only thing constant is change.

In the pages that follow, we introduce a quarterly feature that will examine some of the changes expected to affect the sports business over the next 20 years. In Future Forward, we’ll look at technology, but also demography. At preferences and aversions. At influences and ideas. We’ll ask not only how, but who and why.

The series begins as all things do in the sports business, with the fans, and three D’s that bear particular watching — demographics, delivery and demand.

Chasing the next generation of fans

By Bret McCormick

Relying on a tech turning point

By Eric Prisbell

Fueling interest on their terms

By Bill King

First Look podcast, with Future Forward content at the 17:23 mark: