Secret Identity: Behind the scenes with the NFL’s League Observation Program
Secret shoppers track everything that happens at a stadium on game day to better understand — and enhance — the fan experience.
The massive scoreboards at M&T Bank Stadium didn’t alert fans to Lamar Jackson’s record-setting run until after Baltimore’s offense had left the field. Photo: getty images
W ith eight and a half minutes remaining in the first quarter of a “Thursday Night Football” matchup b...
