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Volume 22 No. 40
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A-B InBev planning massive media blitz, in-stadium signage for Bud Light Seltzer

Is a Super Bowl spot fizzing up in the future for the imminent introduction of Bud Light (hard) Seltzer? With Anheuser-Busch InBev stockpiling the rest of its top-shelf sports armada for the Q1 launch of the brand extension, it sure looks that way. The brewer had a record ...

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