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Volume 22 No. 32
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Luker sells 25-year-old Sports Poll to SSRS

Industry research veteran Rich Luker has bought and resold the sports poll that he founded 25 years ago. Luker, who began constantly measuring feelings and behavior of U.S. sports fans in 1994 when he founded ESPN Chilton Sports Poll, took ownership last fall of the poll and renamed it the Luker...

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