Group Created with Sketch.
Volume 22 No. 18
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

National pride, legacy lead to $3B sponsorship bonanza

Along with the IOC’s global sponsors, 64 companies have acquired Japan-only rights for the next Summer Games, giving Tokyo 2020 a windfall. Photo: getty images When it comes to selling the Olympics, Tokyo 2020 defies historical comparison. The world took notice when Beijing 2008 and Lo...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...