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Volume 23 No. 39
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LA 2028’s big sales push

‘Founding partners’ expected to buy sponsorship and NBC ad package; price could reach $400 million
Companies only interested in sponsoring Los Angeles 2028 or buying Olympic ad time from NBCUniversal — but not both — will find themselves at the back of the line as sales get started this year. In separate interviews over the past week, LA 2028 Chief Revenue Officer Kathy Carter and ...

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