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Volume 23 No. 39
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Youth movement: Reaching Gen Z

Make room, millennials. Gen Z is here, with growing influence and money to spend. We asked industry leaders for their thoughts on the best way to connect with the next sports-mad generation.
Gen Z prizes having an unforgettable experience (and, of course, their phones).
Photo: getty images
They began using tablets and cellphones in their strollers, and because 9/11 happened when they were toddlers — if they had been born yet at all — they’ve never known a world that wasn’t polarized and at conflict. Some even use that day as a defining characteristic: If you c...

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