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Volume 23 No. 39
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NBA: Big payoff for a little patch

League’s test of jersey ad patches has been a huge win and that has teams fired up over renewals.
The NBA’s jersey patch program is more than halfway through its three-season test and the results are clear: It’s a slam dunk. As the league continues to search for new revenue, the patch program has delivered, generating more than $150 million. And 20 of the 29 team patch sponsors, ...

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