Group Created with Sketch.
Volume 21 No. 42
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Geico makes a big splash with baseball fans

One season or less was all it took for Geico to make its presence known among baseball fans.  Thirty-one percent of MLB fans correctly identified the brand as an official insurance company of the league, the highest recognition rate any MLB insurance partner has received in the 12-year hist...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...