Group Created with Sketch.
search Created with Sketch.
search Created with Sketch. search
Contents
SportsBusiness Journal issues
Daily
Global
Volume 21 No. 34
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Outgoing New Balance CEO: ‘Retail has to entertain, engage and educate’

By Terry Lefton
December 3, 2018
Rob DeMartini speaks at the opening of the 2017 NYC Marathon Expo, New Balance’s first year as official sponsor. Photo: Courtesy of New Balance W hen Rob DeMartini joined New Balance as president and CEO in 2007, after years of working on Procter & Gamble brands including Folgers Cof...

Already a Subscriber?

Forgot Password? Member Benefits

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Subscribe Request a Trial
Path 3 Created with Sketch.

previous story

Faces and Places

next story

On the Move

Most Popular

  1. Electronics rise to the top of bowl gifts this season
  2. American Athletic considers grant-of-rights for schools to sweeten next media rights deal
  3. ESPN2 loses No. 2 position among sports nets for first time in 25 years
  4. Collegiate realignment, round 2?
  5. Fox and NBC stay on the sidelines for Disney’s sale of 22 RSNs
  6. Can teams keep fans focused on the game?
  7. NASCAR floats multi-tier sponsorship model that would replace series title sponsor system
  8. Learfield finding opportunities beyond athletics to a school’s entire campus
  9. As team valuations rise, experts wonder if there will be uber-wealthy buyers still willing to pay
  10. The Athletic signs television vets to boost video content