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Volume 21 No. 43
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Industry vets launch new firm

Allied Sports, launched by Sean Barror and tied to Allied Global, will be focused on content, IP.
At a time when content is the asset most desired, discussed and dissected by marketers of every stripe, a startup sports agency is dedicating itself to that growing need. The new shop is called Allied Sports. Sean Barror, who has held senior sales titles with the Boston Celtics, Madison Squ...

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