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Volume 21 No. 34
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NBA future in focus

How will games be played, viewed and marketed in 2028? Join us as we hit fast-forward and follow this progressive league as it transforms its business into the next decade.
Photo: Getty images A s the NBA prepares to tip off its 2018-19 season, its reputation as a progressive league willing to address new ways to present and market the game is at its zenith. From leading the industry’s support of legalizing gambling, to putting ads on jerseys or suppor...

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