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Volume 21 No. 26
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NBA future in focus

How will games be played, viewed and marketed in 2028? Join us as we hit fast-forward and follow this progressive league as it transforms its business into the next decade.
Photo: Getty images A s the NBA prepares to tip off its 2018-19 season, its reputation as a progressive league willing to address new ways to present and market the game is at its zenith. From leading the industry’s support of legalizing gambling, to putting ...

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