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Volume 22 No. 11
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NBA future in focus

How will games be played, viewed and marketed in 2028? Join us as we hit fast-forward and follow this progressive league as it transforms its business into the next decade.
Photo: Getty images

As the NBA prepares to tip off its 2018-19 season, its reputation as a progressive league willing to address new ways to present and market the game is at its zenith. From leading the industry’s support of legalizing gambling, to putting ads on jerseys or supporting social issues, the NBA embraces change with owners such as Steve Ballmer of the Los Angeles Clippers and Ted Leonsis of the Washington Wizards spending as much time plotting the future of the league as they do preparing for the start of the regular season on Oct. 16.


Whether it’s ushering in the latest wave in technology or pondering new interactive ways to watch the game in the arena or at home, we explore the ideas of these owners and other forward-thinking NBA executives of what the league will look like a decade down the road in 2028.

So grab your virtual reality headsets and engage your imagination as insiders put forth a futuristic narrative of the NBA related to key areas such as in-game experience, media, ticketing, new events, ownership, diversity and more.

Tech-based strategies to reshape experience

More ex-players likely to be owners

Ticket of '28 will deliver tailored message, view

How long can Adam Silver lead?

Stoke fans' fire with international event, play-in for playoff

Insiders see women taking leading role

Fans will find the game any way they want

Rule changes expected to favor fast-paced game

Owners see overseas events as path to growth