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Volume 21 No. 34
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Fans will find the game any way they want

Whether it’s through livestreaming or traditional TV, interactivity and personalization are the future.
Digital media outlets like Twitter, Facebook and YouTube could join the league’s traditional media partners. Photo: getty images “Personalization is the key,” said the NBA’s Bill Koenig in describing the viewing experience of the future. “We want to provide our f...

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