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Volume 23 No. 13

People and Pop Culture

Red Auerbach joins assistant coach John Killilea (left) and head coach Tom Heinsohn at training camp at Mass Maritime Academy in September 1976.
Photo: getty images
Red Auerbach joins assistant coach John Killilea (left) and head coach Tom Heinsohn at training camp at Mass Maritime Academy in September 1976.
Photo: getty images
Red Auerbach joins assistant coach John Killilea (left) and head coach Tom Heinsohn at training camp at Mass Maritime Academy in September 1976.
Photo: getty images

Longtime Boston Celtics executive Jeff Twiss was an intern for the team in 1976 when it held training camp at Mass Maritime Academy in Bourne, Mass. He recalls the facility as a decent, well-lit gym with six baskets.

 

There was only one issue: an unforgiving playing floor.

 

“The problem was that the facility had a tartan surface floor,” Twiss said. “It raised hell with guys’ legs and knees. The floor was not conducive.”

 

And because training camp was held during school, the players shared the gym with students.

Camp is still camp on the courts. You still have to fit all the new pieces of the team together. It is all the surrounding stuff that has changed.
Rich Gotham
President, Boston Celtics

“School was in session, but they were good in sharing the facilities,” Twiss said, adding that Celtics players back then received only one set of practice gear.

 

As NBA training camp officially opens this week for the 2018-19 season, the Celtics are the latest of four NBA teams that have opened new practice facilities over the past year, joining Atlanta, Milwaukee and Philadelphia.

 

The 70,000-square-foot Auerbach Center at Boston Landing is named after Red Auerbach, the Celtics’ legendary head coach, general manager and team president. The facility has amenities that the late Auerbach could never have imagined when he visited training camp at Mass Maritime in September 1976 and sat with assistant coach John Killilea and head coach Tom Heinsohn.

 

The Auerbach Center, also known as “Red’s House,” boasts two parquet floors, a hydrotherapy room with a 40-foot exercise pool and float tank, a medical exam room with jersey sponsor GE Medical Imaging equipment, and a sports science lab to gather data on player performance.

 

Photo: w. marc bernsau / boston business journal
Photo: w. marc bernsau / boston business journal
Photo: w. marc bernsau / boston business journal

“There was no sleep tank back then,” said Twiss, now the team’s vice president of media services and alumni services. “Today is a much different mindset.”

 

Celtics President Rich Gotham said the Auerbach Center represents a new chapter. “There is a different feel and a buzz,” he said. “All the championship banners hanging and just the overall feel of the place that has the wow factor. … The league has evolved to a point where there is so much attention around getting guys to peak performance and maintaining the health and recovery and all that goes into it.”

 

Despite the cushy new appointments, some things haven’t changed since Auerbach ran the training camps.

 

“Camp is still camp on the courts,” Gotham said. “You still have to fit all the new pieces of the team together. It is all the surrounding stuff that has changed.”

Photo: Getty Images
Photo: Getty Images
Photo: Getty Images

Buy

Squad Goals

After years of pleading by fans of the original for a new version, last week came news that “Space Jam 2” will become a reality. LeBron James will join Bugs Bunny and friends in the next installment of the 1996 movie that starred Michael Jordan and the Tune Squad playing basketball against the Monstars.

 

 

 

 

Sell

Rough Fore-Mat

The FedEx Cup Playoffs will get a makeover in 2019, with fewer events and an extra $35 million in bonus pool money, but its new scoring system for the year-end Tour Championship — in which the points leader starts the event at -10 — means the player with the lowest actual score at that event may not win it, a move sure to confuse and anger some fans and players.

 

Hold

Last Call?

Anheuser-Busch InBev has reached marketing deals with the MLBPA and NBPA that will allow players to take part in beer advertising. Macrobrews have lost business to microbrews and spirits, giving this move that reverses 50 years of unofficial policy to ban ads with players an air of desperation with no sure sign it will work.

A gathering of Game Changers

Twenty-nine of the 35 members of the 2018 class in attendance at the Game Changers Conference were honored on stage on Sept. 12 at the Crowne Plaza Times Square Manhattan.
Photo: marc bryan-brown
Twenty-nine of the 35 members of the 2018 class in attendance at the Game Changers Conference were honored on stage on Sept. 12 at the Crowne Plaza Times Square Manhattan.
Photo: marc bryan-brown
Twenty-nine of the 35 members of the 2018 class in attendance at the Game Changers Conference were honored on stage on Sept. 12 at the Crowne Plaza Times Square Manhattan.
Photo: marc bryan-brown
The events luncheon and reception offered networking opportunities. Jackie Chang and Portia Archer of NBC Sports Group and Charece Williams of PepsiCo.
Photo: marc bryan-brown
The events luncheon and reception offered networking opportunities. Jackie Chang and Portia Archer of NBC Sports Group and Charece Williams of PepsiCo.
Photo: marc bryan-brown
The events luncheon and reception offered networking opportunities. Jackie Chang and Portia Archer of NBC Sports Group and Charece Williams of PepsiCo.
Photo: marc bryan-brown
Leah Jenk of USOC, Molly Mazzolini of Infinite Scale and Karen Ashnault of CSM LeadDog.
Photo: marc bryan-brown
Leah Jenk of USOC, Molly Mazzolini of Infinite Scale and Karen Ashnault of CSM LeadDog.
Photo: marc bryan-brown
Leah Jenk of USOC, Molly Mazzolini of Infinite Scale and Karen Ashnault of CSM LeadDog.
Photo: marc bryan-brown
Octagon’s Marianne Rotole, Lisa Murray, Mandisa Diggs and Lauren Tietjen.
Photo: marc bryan-brown
Octagon’s Marianne Rotole, Lisa Murray, Mandisa Diggs and Lauren Tietjen.
Photo: marc bryan-brown
Octagon’s Marianne Rotole, Lisa Murray, Mandisa Diggs and Lauren Tietjen.
Photo: marc bryan-brown
Wells Fargo’s Sarah Toussaint and GMR’s Zaileen Janmohamed.
Photo: marc bryan-brown
Wells Fargo’s Sarah Toussaint and GMR’s Zaileen Janmohamed.
Photo: marc bryan-brown
Wells Fargo’s Sarah Toussaint and GMR’s Zaileen Janmohamed.
Photo: marc bryan-brown

 

WISE on the rise in Tampa

The Tampa Bay Chapter of Women in Sports and Events (WISE) held its launch event Sept. 13 in Tampa, supported by founding partners USF Vinik Sports & Entertainment Management Program; the Buccaneers, Rays and Lightning; and Tampa Bay Sports Commission. The Tampa Bay WISE board: Michelle Davidson, Devin O’Connell, Ashley Leko, Chanda Lawdermilk, Tracy West, Stephanie Dowdle, Michelle Harrolle, Michelle Gervais, Brittany Austin, Claire Lessinger, Jessica Worley and Janelle Wells.
Photo: wise
The Tampa Bay Chapter of Women in Sports and Events (WISE) held its launch event Sept. 13 in Tampa, supported by founding partners USF Vinik Sports & Entertainment Management Program; the Buccaneers, Rays and Lightning; and Tampa Bay Sports Commission. The Tampa Bay WISE board: Michelle Davidson, Devin O’Connell, Ashley Leko, Chanda Lawdermilk, Tracy West, Stephanie Dowdle, Michelle Harrolle, Michelle Gervais, Brittany Austin, Claire Lessinger, Jessica Worley and Janelle Wells.
Photo: wise
The Tampa Bay Chapter of Women in Sports and Events (WISE) held its launch event Sept. 13 in Tampa, supported by founding partners USF Vinik Sports & Entertainment Management Program; the Buccaneers, Rays and Lightning; and Tampa Bay Sports Commission. The Tampa Bay WISE board: Michelle Davidson, Devin O’Connell, Ashley Leko, Chanda Lawdermilk, Tracy West, Stephanie Dowdle, Michelle Harrolle, Michelle Gervais, Brittany Austin, Claire Lessinger, Jessica Worley and Janelle Wells.
Photo: wise

 

The time of their lives

The U.S. Tennis Association celebrates the start of its multiyear partnership with Rolex as it becomes the Official Timekeeper and Timepiece of the U.S. Open. From left: Rolex’s Laurent Delanney, USTA’s Patrick Galbraith and Lew Sherr, Rolex CEO Jean-Frédéric Dufour, USTA Chairman and President Katrina Adams, USTA Executive Director and CEO Gordon Smith, Rolex’s Arnaud Boetsch and Anne-Carole Dufour.
Photo: USTA / Louie Lu
The U.S. Tennis Association celebrates the start of its multiyear partnership with Rolex as it becomes the Official Timekeeper and Timepiece of the U.S. Open. From left: Rolex’s Laurent Delanney, USTA’s Patrick Galbraith and Lew Sherr, Rolex CEO Jean-Frédéric Dufour, USTA Chairman and President Katrina Adams, USTA Executive Director and CEO Gordon Smith, Rolex’s Arnaud Boetsch and Anne-Carole Dufour.
Photo: USTA / Louie Lu
The U.S. Tennis Association celebrates the start of its multiyear partnership with Rolex as it becomes the Official Timekeeper and Timepiece of the U.S. Open. From left: Rolex’s Laurent Delanney, USTA’s Patrick Galbraith and Lew Sherr, Rolex CEO Jean-Frédéric Dufour, USTA Chairman and President Katrina Adams, USTA Executive Director and CEO Gordon Smith, Rolex’s Arnaud Boetsch and Anne-Carole Dufour.
Photo: USTA / Louie Lu

 

The business of F1

Sean Bratches, managing director of Formula One commercial operations, and Mario Andretti, the 1978 F1 world champion, attend The Business of F1 event, on Sept. 5 at The Standard, High Line in New York. The event played host to more than 100 guests, and provided an inside look into the business of F1 and its growth strategy in the U.S.
Photo: ira black
Sean Bratches, managing director of Formula One commercial operations, and Mario Andretti, the 1978 F1 world champion, attend The Business of F1 event, on Sept. 5 at The Standard, High Line in New York. The event played host to more than 100 guests, and provided an inside look into the business of F1 and its growth strategy in the U.S.
Photo: ira black
Sean Bratches, managing director of Formula One commercial operations, and Mario Andretti, the 1978 F1 world champion, attend The Business of F1 event, on Sept. 5 at The Standard, High Line in New York. The event played host to more than 100 guests, and provided an inside look into the business of F1 and its growth strategy in the U.S.
Photo: ira black

 

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