Monday, September 24, 2018
Power Players: Brand Builders
They are the executives everyone wants to get in front of, get to know and get to pitch. These brand builders have made a true investment in sports, allowing their brands to develop deeper relationships with consumers while growing market share.
Looking for balance
Just 22 months out from the Tokyo Games, USA Gymnastics continues to struggle with righting its ship after the Nassar scandal, one failed CEO and a new board later.
Going to the mat for football talent
The startup Alliance of American Football and Vince McMahon’s relaunched XFL take different tacks as they compete for players months before they launch.
Going to pot: Keep an eye on cannabis being a future category
Every sports marketing agency we speak with is trying to assess cannabis. Nine states have legalized recreational use of the drug; 31 have approved medical use and weed will be legal across Canada next month, helping the CFL to pursue a new sponsorship deal.
CBS confirms its commitment to sports following departure of Moonves
After Les Moonves' resignation amid sexual harassment allegations, CBS Sports has been visiting league partners to assure them that its sports strategy will not change.
Relevent Expertise: Daniel Sillman
Despite constantly being the youngest person in the room, Relevent's 29-year-old CEO has bold plans and fits right in with sports’ power brokers.