In The Public Eye

In three of the last four Olympics, American women have won more medals than men, and increasingly, female athletes are carrying the heaviest load in marketing the Games and Team USA. That’s put an even bigger spotlight on national governing bodies amid recent abuse scandals.

“I would hope that any organization would take sexual abuse allegations seriously under any circumstances — it’s the right thing to do,” said Amy Stanton, founder and CEO of Stanton & Co., an agency that represents female athletes. 

“It’s worth noting that female athletes are winning more medals than ever and that many of the USOC and NGB sponsors are specifically leveraging the Olympics to reach a female audience. This likely motivates them — the USOC and NGBs — to take this situation seriously in an immediate and public way.”