Group Created with Sketch.
Volume 21 No. 10
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NFL’s tough year doesn’t affect sponsor loyalty for fans

NFL sponsors appear to have weathered the dark clouds that hovered over the league last season, according to the property’s 12th annual Sponsor Loyalty study, fielded recently for SportsBusiness Journal by Turnkey Sports & Entertainment.   The NFL’s attendance was 3 pe...
This is a SportsBusiness Journal Article. Perhaps you are not logged in to your SBJ account or you are not a SBJ subscriber.

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...