SBJ/Oct. 30-Nov. 5, 2017/Marketing and Sponsorship

Study shows drop in fans receptive to sponsors

Sports properties continually promote the breadth of their fan bases. However, for sponsors considering those properties, passion is far less important than how sympathetic those fan groups are to sponsor messages. Expressing it, from the sponsors’ side, as a math equation: receptivi...

This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBJ Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug