SBJ/Oct. 30-Nov. 5, 2017/Marketing and Sponsorship

New Balance has its eyes on the world as TCS New York City Marathon nears

The TCS New York City Marathon is fundamentally a local affair, but New Balance wants to make it a global marketing platform in its first year as shoe and apparel sponsor. Related stories ... ■  Lefton: NYRR looks beyond races As part of the buildup to the Nov. 5 race, the ...

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