SBJ/August 21-27, 2017/Olympics

Non-sponsors’ interest in using Pyeongchang athletes seen as a positive sign by USOC

Conventional wisdom holds that corporate America is lukewarm to the 2018 Pyeongchang Winter Olympics, but one indicator suggests that interest hasn’t fallen off too dramatically. According to the U.S. Olympic Committee, the number of non-sponsor brands seeking permission to use Ol...

This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBJ Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug