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SBJ/July 31-August 6, 2017/Olympics
IOC: Despite difficulties, sponsor interest high
Published July 31, 2017, Page 5
The Olympics are facing serious challenges, but the Games’ top salesman believes interest from global corporations in sponsorship deals is at an all-time high. Timo Lumme, managing director of television and marketing services for the International Olympic Committee, said the worl...
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