Photo by: COPA AMÉRICA CENTENARIO
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2016 Copa América Centenario Knockout Round
STYLE POINTS:
Held outside of South America for the first time, the 100-year-old tournament found success in the U.S., with more than 1.5 million fans in attendance and record television ratings for rights holders Fox Sports and Univision. The Argentina-Chile final was played in front of more than 82,000 at MetLife Stadium.
Photo by: GETTY IMAGES
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2016 Indianapolis 500
STYLE POINTS:
With a crowd of about 350,000 after a marathon promotional buildup, and a TV audience of more than 6 million in the U.S., IndyCar and Indianapolis Motor Speedway made the 100th running of the Indy 500 the biggest the track had seen in decades, by almost any business metric.
Photo by: GETTY IMAGES
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2016 Ryder Cup
STYLE POINTS:
The Ryder Cup at Hazeltine National Golf Club saw the trophy return to the U.S. for the first time since 2008 in front of record crowds. Its new look draped the stands in red to create a home-field advantage while also putting sponsorship branding on hole signage, video boards, entrances and tee-box signage.
Photo by: MLB
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2016 World Series
STYLE POINTS:
The Chicago Cubs’ epic seven-game victory over Cleveland drew MLB’s largest TV audiences in more than a generation and shifted baseball off the sports pages into a much larger cultural story. Ticket resale prices for the three games at Wrigley Field were the highest ever seen in baseball.
Photo by: BRISTOL MOTOR SPEEDWAY
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Pilot Flying J Battle at Bristol
STYLE POINTS:
Tennessee and Virginia Tech squared off in front of a record 156,000 fans inside Bristol Motor Speedway in a setting as unique as one ever created for a college football game. All that was missing was the smell of burned rubber.
Photo by: NHL / NHLPA
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World Cup of Hockey 2016
STYLE POINTS:
The NHL and NHLPA relaunched the international tournament 12 years after its last iteration with a two-week event in Toronto. It also served as a testing ground for the sport, with the introduction of player and puck tracking, and digital dasherboard advertising.
