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Sports Business Awards

Best in Corporate Consulting, Marketing and Client Services

Photo by: CAA SPORTS


CAA Sports


STYLE POINTS:


CAA Sports lit up the sky over Flushing Meadows with Chase’s branding of Arthur Ashe Stadium’s new retractable roof in time for the U.S. Open, and added more than a dozen new clients, including big league sponsors Tissot, New Era and Xbox.


Photo by: GENESCO SPORTS ENTERPRISES


Genesco Sports Enterprises


STYLE POINTS:


In a year of big wins, Genesco negotiated Hard Rock International’s naming-rights deal for the Miami Dolphins’ stadium and added new clients in Optum, Papa John’s, Advance Auto Parts and Molson Coors.


Photo by: GMR MARKETING


GMR Marketing


STYLE POINTS:


Always active in the Olympic space, GMR evaluated, negotiated and will activate Xfinity’s USOC sponsorship and managed growing partnerships for Procter & Gamble, Visa, Hershey’s and Cisco.


Photo by: GETTY IMAGES


Momentum Worldwide


STYLE 
POINTS:


Experiencing unprecedented growth, Momentum managed and grew sponsorship and activation for Buffalo Wild Wings, Mondelez, United Airlines, UPS and Verizon, and added agency of record duties for SAP.


Photo by: OCTAGON


Octagon


STYLE POINTS:


Driving passion for clients, Octagon grew Taco Bell’s popular Steal a Base, Steal a Taco platform in MLB and adapted it to the NBA, and helped Delta Air Lines create stories and content, including mischief involving mascots.


Photo by: WME-IMG


WME-IMG


STYLE POINTS:


WME-IMG got the industry buzzing about Topgolf Crush and its stadium tour, ushered Bud Light and T-Mobile into esports, and put GE on the Boston map with the Celtics jersey patch.

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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