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Volume 22 No. 31
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Envisioning a new multibillion-dollar headquarters

Under Armour has big goals for revenue and plans for a big headquarters to match.

Revenue is expected to top $5 billion this year, but as it eventually grows to $10 billion and beyond, Under Armour plans to be occupying a multibillion-dollar headquarters at Port Covington along the harbor in South Baltimore.

Plans call for a 50-acre waterfront campus that will include an 8,000- to 12,000-seat stadium large enough to

Plans call for a development at Port Covington that would include a stadium, manufacturing facility and three towers soaring as high as 400 feet.
Photo by: Under Armour
accommodate football, soccer and lacrosse. The site also will contain a fieldhouse, training center, 100,000-square-foot manufacturing facility and an artificial lake.

A projected 10,000 employees will work in 2.9 million square feet of office space. Plans call for at least one and perhaps three “landmark towers” soaring as high as 400 feet. A public promenade will be provided along the 2 miles of waterfront.

“We’re designing this as a celebration of the brand,” said Shawn King, director of design, campus planning and development.

Under Armour currently is headquartered in an old Procter & Gamble soap factory at Tide Point along the harbor. The planned Port Covington campus, Under Armour’s latest contribution to urban redevelopment in Baltimore, is part of a 266-acre mixed-use redevelopment plan on land purchased by Plank.

The planned Under Armour campus, being designed by Bohlin Cywinski Jackson, Pittsburgh, is on the site of two shuttered big-box retailers. An abandoned Sam’s Club is already the 170,000-square-foot home for many of Under Armour’s IT and other “back-of-house” functions.

King said the plans call for building the new headquarters in four stages, with the first being completed as soon as 2020, pending government review and approval.