Jennifer Storms, global senior vice president of sports marketing for PepsiCo, is leaving the company to become chief marketing officer of NBC Sports Group.
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Jennifer Storms, shown in 2011, joined PepsiCo originally as a Gatorade exec.
Photo by: SHANA WITTENWYLER
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In her new job, Storms will report to NBC Sports Chairman Mark Lazarus. She will be based in Stamford, Conn., and begins her new job Thursday.
Current NBC Sports Group Chief Marketing Officer John Miller will continue to head up marketing efforts around the Olympics as NBC Olympics CMO. Miller, 64, who has been with NBC since 1982, also will remain chairman of NBCUniversal’s Marketing Council.
Storms will be tasked with overseeing marketing for NBC Sports, its sports channels (NBC Sports Network, Golf Channel and 10 RSNs), radio and digital. Storms also will lead the NBC Sports Agency, which has produced marketing campaigns for league partners the EPL, PGA Tour and NHL.
Storms, a SportsBusiness Journal/Daily Forty Under 40 hall of famer, has been at Pepsi since 2009, having joined the company originally as Gatorade senior vice president of sports marketing. She moved into her current role in 2011.
The new position for Storms at NBC returns her to the media business. She was with Turner Sports from 1995 until 2009, rising to senior vice president, sports marketing and programming.
