Interpublic Group’s Jack Morton Worldwide experiential and events shop is hiring agency veteran Rob McQueen as president and head of its New York City office and a member of the agency’s executive team. He will start this week.
McQueen has been at fellow IPG agency Momentum Worldwide for the past 10 years, first as managing director of its New York office, but most recently as executive vice president and director of experiential marketing. He will direct Jack Morton’s New York office, which has about 120 employees, and has accounts that include IBM, Emblem Health, Capital One and Boehringer Ingelheim pharmaceuticals.
“What impressed me about Rob is that he understands the experiential, event, and sponsorship worlds equally well and he has managed people, clients and run businesses. He’s a New York guy, but one with a global perspective,” said Jack Morton Chairman and CEO Josh McCall. “Certainly, his experience in the sponsorship world will help us grow there, because now we’re a little bit of a secret in that space, even with our success with clients like General Motors and Liberty Mutual.”
McCall said the search, aided by placement firm Grace Blue, took about 90 days and started with 60-plus candidates.
McQueen replaces Tara Back, who left after six years as president to head Google’s Event and Experience Lab.
“My charter is to grow our sponsorship business, along with our consumer marketing business, because Jack Morton has always been strong on the trade side,” McQueen said.
