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Volume 23 No. 29
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50 Most Influential: No. 45 — Sandy Douglas / Sharon Byers


coca-cola; marc bryan-brown


45

sandy 
douglas

President

Coca-Cola North America

CHANGE FROM 2013: NEWCOMER

SHARON
BYERS

Senior Vice President, Sports, Entertainment & Community Marketing

Coca-Cola North America

CHANGE FROM 2013: NOT RANKED

Coke is another beverage brand in transition, reflecting the changing tastes of consumers. The company has missed sales projections for two consecutive years, catalyzing a shake-up. Keep an eye on Marcos de Quinto, the new global marketing chief. But for now, the key drivers on sports and entertainment in the U.S. are Douglas and, day-to-day, Byers.
{podcast}

SBJ Podcast:
NBA writer John Lombardo and Executive Editor Abraham Madkour discuss the reasoning behind Adam Silver being No. 1 on our Most Influential list.


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