Topping the menu for the NFL’s three Thanksgiving Day games is a spate of new promotional spots supporting the league’s Play 60 anti-youth obesity campaign, with a side dish of new sideline caps from New Era.
Looking to capture the Thanksgiving ethos of family and nostalgia, the new ads from NFL Films and Grey Advertising, New York, feature
the hometowns, home fields and even the homes of some of the league’s brightest stars. Included in the spots will be the Patterson, N.J., home of New York Giants wide receiver Victor Cruz; Detroit Lions wide receiver Calvin Johnson at his Tyrone, Ga., high school; retired Buffalo quarterback Jim Kelly at his East Brady, Pa., home; Eli and Peyton Manning’s home in New Orleans; Carolina
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| The NFL’s campaign to get kids moving moves to the hometowns of stars such as Cam Newton and Jim Kelly. |
quarterback Cam Newton’s College Park, Ga., playground; retired Miami quarterback Dan Marino in South Oakland, Pa.; and Hall of Fame quarterback Johnny Unitas at Bigbee Field, near Pittsburgh, where he played football as a kid.
As in prior years, Play 60 branding will be on NFL fields for the games on Thursday, with on-field stencils, in-stadium banners and goal post wraps. Players also will have the option of wearing Play 60 eye black.
New Era will debut its Reflective 59Fifty caps on the sidelines for Thursday’s games, although it is making them for all NFL teams and in knit-cap versions for the holiday shopping season.
