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Digital Edition
Sports Business Journal issues
Volume 23 No. 39
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Austin delivers crowds to X Games; TV mixed

By Tripp Mickle, Staff Writer
June 16, 2014
ESPN’s decision to take Summer X Games to Austin, Texas, for the first time helped energize event attendance and sponsorship but delivered mixed results on TV. The inaugural X Games Austin attracted 160,000 spectators over four days, making it the most attended X Games since 2004 (see chart...

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