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Tripp Mickle

Staff Writer

Latest redesign gives site more traditional look

The U.S. Olympic Committee plans to unveil a redesigned website this fall that will replace its mosaic of images with a more traditional look that features a dominant image and links to news stories. The change comes two years after the USOC overhauled its site, trading the traditional...

USOC pushes pre-Games tour two years out

The U.S. Olympic Committee for the first time last week laid out a two-year marketing plan for an Olympic Games. The plan calls for the USOC to begin its “Road to Rio” marketing activities next year by taking an experiential marketing tour to select festivals and sports events...

Wasserman gets $100M investment

Wasserman Media Group has received a $100 million investment from Madrone Capital Partners, a Silicon Valley-based investment group funded by the Walton family. The investment is the second that Wasserman Media Group has taken since its inception in 2002. The organization received a $25 million investment from New...

Future of NBC-Universal Sports ties unclear

When NBC invested in Universal Sports in 2008, it looked like the media heavyweight was committing to develop a year-round Olympic sports network. But six years later, the partnership may be coming to an end. NBC took around a 10 to 12 percent stake in the channel...

Shapiro to drive IMG’s content creation

Growing up together in Chicago, Mark Shapiro and Ari Emanuel never knew they would wind up working together. But as they each pursued their professional dreams — the former in sports, the latter in entertainment — a passion for creating content brought them closer and closer together. ...